A Salon Owner's Journey to Success

Hey there! I'm just like you—a salon owner who's been through it all. I remember the days when I was working behind the chair, my sales keeping the lights on and the payroll covered. Every day, I'd spot dozens of things that needed fixing, but by closing time, I'd be too exhausted to remember most of them.

It was a messy journey, juggling hiring, training new staff, nurturing existing talent, and maintaining top-notch client experiences—all while tending to my own clients and trying to keep my sanity intact.

Sound familiar? I know how draining it can be to work around the clock, ensure everyone else gets paid, and feel like your profit doesn't match your effort.

But here's the thing: I've got a story to share, and it'll only take about 10 minutes. It's about how I managed to:

• Retire from behind the chair in our salon's third year

• Hit the 7-figure mark in our fourth year

• Move a thousand miles away in our sixth year while maintaining revenue

Now, I'm not saying you should retire or move away. Our process is about choice—being behind the chair because you love it, not because you have to. It's about having the freedom to take a month-long trip to Italy and return to a thriving business.

Who Am I?

I'm Heather Manuel, a Kentucky girl living in Texas. I'm married to the most amazing man and we have a beautiful baby girl named Rivers, plus two adorable pups, Remi and Reba.

My salon journey began in Louisville in 2013. I started with just myself and two freshly hired assistants from Craigslist. I paid them $8 an hour, hoping I could cover it with my tips if things went south!

We grew rapidly, and I quickly realized we needed a rock-solid internal structure to avoid crashing and burning. After seven years of trial and error, I created a comprehensive "how-to vault" for every aspect of our salon operations.

This structure allowed me to:

• Track every dollar in the company

• Know exactly which levers to pull for improvement

• Determine our hiring capacity at all times

• Develop an efficient training process

• Get new hires to $6k behind the chair by month 6 and $10k+ by year 1

All while other team members managed guest experience, inventory, payroll, marketing, recruiting, and training.

Birth of PIP University

As I started sharing my system with other salon owners, PIP University was born. PIP stands for Positively Impacting People. Today, we have seven Professors—all salon owners from different states who were once our students.

Our flagship program, Rich Life CEO, has worked with hundreds of salons worldwide, adding over $5 million to our students' businesses in just three years.

Here are some impressive stats:

• 90% of our owners decrease their days behind the chair by 40% without losing money

• 50% of our students average a 21% profit margin after their first year with us

• The average student revenue growth is $30k per quarter at the one-year mark

Rich Life CEO: The Solution

Rich Life CEO is designed to boost your salon's revenue and profit without you being tied to the salon five days a week. We focus on six key categories:

1. Quick Injection Assets

2. Allocating Revenue

3. Operating Culture

4. Tailoring Pricing

5. Retaining Team

6. Recruiting

Let's dive into three of these:

1. Quick Injection Assets

One of our most effective tools is the RAP Structure. It's a guide that helps service providers deliver an exceptional experience without adding extra time or compromising technical outcomes. RAP typically increases our students' monthly revenue by 15%.

Just look at Lauren, a salon owner in Pennsylvania. She implemented RAP and within five days, they added 42 services to the book and increased their retail benchmark by $3!

2. Tailored Pricing

In 2017, I realized we had lost almost $60,000 due to inaccurate pricing. Our customized pricing structure is based on your existing prices and the cost per hour to keep your salon open. It's tailored to each guest, not a one-size-fits-all model.

Christine, a salon manager in Texas, saw incredible results: after seven weeks of implementing our Tailored Pricing, their service sales were up 37% ($30K) and retail sales increased by 34%!

3. Recruiting, Auditioning, and Onboarding (RAO)

Finding great people to hire isn't as hard as you might think. Our "Leads All Day" process can fill your recruiting pipeline for any position, especially stylists and support staff.

Anna, who owns Elevate Salon in Virginia, used our system and ended up with 55 applicants for her salon coordinator position. She found her dream candidate on the first try!

How Rich Life CEO Works

If you're interested in joining Rich Life CEO, here's what you can expect:

1. You can bring up to two leaders from your salon to join the program, creating a strong leadership team.

2. You'll be matched with a Professor who will do a deep dive into your business.

3. We'll set a revenue goal for your first three months based on your current revenue and our Quick Injection Assets.

4. Your Professor will guide you through the six salon categories, helping with implementation every step of the way.

5. You or your leaders will submit systems for critique before launching them in your salon.

As the months go by, you'll see changes in your salon. Revenue and profit will increase, but remember—this isn't a get-rich-quick scheme. It takes effort, focus, and the courage to face your fears. But with ownership and dedication, you'll reach new milestones and celebrate your success!

Ready to transform your salon and your life? Fill out the application below to tell us more about you and your salon. Let's see if Rich Life CEO is the perfect fit for your journey to success!