#37 Find The Right Hire (For Any Position)
Hiring when you're desperate is like grocery shopping when you're starving. You end up grabbing whatever looks good, even if it’s expired, overpriced, or full of regret later.
The truth? Finding the right hires doesn’t start when you need them. It starts before you do.
If you want to build a dream team that lasts, recruiting can’t be reactive. It needs to be part of your weekly rhythm, just like checking out guests or running payroll.
Here’s how to do it without losing your mind (or your standards).
1. Get Loud—Let People Know You’re Hiring
Don’t just post it once and hope for the best.
Start by sending an email to your entire guest list and personal contacts. Everyone knows someone, and referrals can be gold if you ask the right way.
Make the email visual
Include the must-have traits or skills
Make the role sound fun and meaningful
Offer a cash bonus if their referral gets hired
Use that bonus in the subject line (aka: get their attention)
If you’re hiring for a general position, run a short recruiting campaign. Two emails a week for 2–3 weeks will get you in front of the right people.
2. Post Like It’s Your Job (Because It Kinda Is)
Recruiting should show up on your social calendar, not just your mental to-do list.
Here’s what we do:
Post to your feed and stories 3x/week for at least 2–3 weeks
Use CTAs like:
“Know someone who fits this?”
“Send us a DM!”
“Share this post to win a $250 referral bonus!”
And please… show someone’s face. Yours, your team’s, whoever. People connect with people.
3. Don’t Be Afraid to Slide Into DMs
Yep. You have to do the thing nobody wants to do.
If you see someone who looks like a good fit? Reach out. Send 20 messages. Be genuine and specific.
Example:
“Hi Lily! I’m Heather. I own [Salon Name] in [Area] and I just saw your feed—I love [insert something real and specific]. Are you open to a new opportunity? We’re hiring and I think you might be a great fit.”
Don’t wait for them to find you. Go find them.
4. Use Instagram Tags to Find Service Providers
Go to your local beauty school, rental salon, or suite location’s tagged photos. Look for stylists who seem aligned with your vibe, and message them.
Try this:
“Hi Lily! I’m Heather. I own [Salon Name] in [Area] and I love the way you talk about your guests. It’s rare. I’m hiring 2 stylists right now and I think you’d be a great fit. Can we connect?”
It’s not creepy. It’s strategic. And the best hires usually come from direct invites, not job boards.
5. Play the Numbers Game
You don’t need 1,000 applicants. You need 1–2 strong fits. But to find them, you’ve got to go wide.
The more seeds you plant, the more chances you have to grow something great.
Hiring isn’t just a system. It’s a mindset shift. You’re not waiting for help, you’re building your bench.
And when someone leaves (because someone always will), you’ll have trained talent ready to go.
Save this blog for when you start your next round of hiring and refer back to it! I hope this helps you find your people :)
Salt & Light,
Heather